In developing a brand identity for Feeding Souls, a non-profit based in Austin, Texas, I aimed to embody their mission of harnessing music for social healing and community building. The design centers on soundwaves transforming into human figures, illustrating music's ability to bridge societal and physical divides and unify diverse demographics—from school children and inmates to senior citizens and medical patients.

We chose a palette of bright, vivid colors to capture Austin's playful spirit and pay tribute to the vibrant hues of Colombia, the founder's homeland. This choice enhances the brand's lively aesthetic and adds a personal touch. The logo is dynamic yet simple, ensuring versatility across digital and physical platforms, crucial for engaging a broad audience through events, fundraisers, and outreach programs. This adaptability helps maintain a consistent and impactful presence across all
Feeding Souls' activities.